About Us

Born in the heart of New York City’s Diamond District, GoldUrban was created with one simple mission: make real gold and real diamond jewelry accessible to everyone. After years of seeing only high-ticket pieces reserved for luxury buyers, we knew the world needed a brand that could bring authentic, premium jewelry to the everyday market—without the outrageous price tags.

From day one, we’ve obsessed over quality. Every chain, pendant, bracelet, and ring is crafted with the same attention to detail you’d find in high-end boutiques across the district. Heavyweight feel, rich shine, and long-lasting durability aren’t just features—they’re the standard we refuse to compromise on.

And because we stand behind every piece we make, we offer both a Lifetime Warranty and a Lifetime Upgrade. If anything happens, we take care of it free of charge. And when you’re ready to level up your look, you can upgrade your jewelry anytime without losing value. At GoldUrban, you’re investing in luxury that lasts—backed by a brand built on trust, quality, and real gold.